anbh 
Starting a solar business in India is no longer as simple as buying Chinese solar panels in bulk and selling them to local customers. Over the past few years, the Indian government has launched several plans to reduce dependence on China. Local firms that’ll thrive in this new phase of Indian solar power expansion will … Read more
If you’ve never run a digital marketing agency before, getting paid probably sounds simple. You do the work, you send the invoice, and the money arrives – simple, right? Nope. A top marketing agency today usually has to simultaneously manage: Multiple monthly retainers for long-term SEO clients Structured 1- or 2-time payments for 3-to-6-month-long projects … Read more
Google recently published a guide on how websites can consistently appear in its AI search results. It stated that having a strong SEO strategy is still the most important thing and that newer practices like AEO and GEO in digital marketing are ‘still SEO.’ That same month, Ahrefs published data showing that whenever an AI … Read more
In September 2026, digital marketers heard that the latest ChatGPT model can conduct multi-hour research, execute complex data analysis, and autonomously manage end-to-end digital marketing campaigns. When they opened ChatGPT and looked for this new model, ChatGPT Astra 6, in the model picker, many of them, including paid subscribers, couldn’t find it. Was that a … Read more
You’re casually scrolling through Instagram or YouTube Shorts, and suddenly, an animated vertical ad pops up. In the ad, a woman crashes a billionaire’s wedding and drops a DNA test on the altar. ‘This is your baby,’ she screams and turns to the camera. That’s when the clip abruptly cuts off. To see what happens … Read more
The average digital marketing or business operations team today runs between 5 – 12 AI tools and agents concurrently. There’s one for drafting content, another for analysing campaign data, one for lead tracking, and some more for managing customer interactions. Amidst all of these AI tools and autonomous agents, the actual work these professionals do … Read more
Something strange happens when you try to print a Hindi newspaper PDF file with standard software. On the final print, almost every single line dissolves into a series of blank squares or jumbled Latin characters. Anyone who has worked a Hindi newsroom desk has had this experience before. This happens because the average PDF or … Read more
Making candles isn’t all that complicated. All you need is combustible wax, braided wicks, some fragrance oils, a sturdy container, and some patience – right? Yes, but building an enduring candle making business from those raw materials? That’s a much bigger ask. You’ll have to create a product so good that people will pay for … Read more
Surat’s commercial sector is undergoing large-scale digital transformation. Local textile-makers who once sold exclusively through distributors are launching their own D2C brands on Myntra, Amazon, and Shopify. 50% of Gujarat’s D2C fashion brands today are Surat-based. Local diamond and machine exporters now aim to land national and international contracts. They need to be visible on … Read more
You call a company’s support line, expecting the usual hold music. Instead, someone answers on the first ring. You explain your problem; they pull up your order, reset your password, and wish you a good day. This all takes less than 3 minutes. Only after hanging up, you realise — you were talking to an … Read more
