A leading UK-based tech recruitment firm sought to enhance its digital presence and attract a higher volume of high-quality leads through organic search. Although well-respected in the industry, most of its success came from word-of-mouth and referrals rather than its online presence.
In a market where visibility drives credibility, the agency recognized that its website needed to reflect its authority in the fast-moving world of Web3, blockchain, and fintech recruitment. The goal was clear: to build sustainable, data-driven growth through SEO that delivers measurable business outcomes.
This case study outlines how a tailored tech recruitment SEO strategy helped the agency achieve a 400% increase in visibility, stronger keyword rankings, and a significant rise in qualified leads.
The Challenge
The recruitment industry in the UK is highly competitive, with thousands of agencies competing for the same pool of candidates and clients. Despite having a professional website, the firm struggled to gain traction in search results.
Several challenges were holding back performance:
- Low organic traffic despite consistent marketing activity
- Weak keyword visibility for high-value recruitment terms
- Technical SEO issues are preventing proper indexing
- Limited backlink authority in a saturated market
- Lack of clear content structure and keyword targeting
The firm needed a complete SEO overhaul to unlock its full potential, boosting search rankings quickly while building long-term success with comprehensive SEO improvements
The Strategy
Our approach focused on four core pillars: Audit, Optimization, Authority, and Sustainability. Each step was designed to fix existing weaknesses, strengthen relevance, and create momentum that could scale naturally over time.
1. Full Site Audit and Prioritization
We started with a complete website audit to analyze site performance, structure, and SEO health. Each page was reviewed for technical quality, keyword alignment, and user experience. Based on this, every page was categorized for action: rewrite, replace, or re-optimize.
This process made it clear where effort would deliver the highest impact. The audit also revealed duplicate content and underperforming pages that were consolidated for better focus. By prioritizing the most valuable pages first, we accelerated progress and created measurable improvements within the first few weeks.
2. Keyword and Content Realignment
Next, we focused on keyword research and intent mapping. Instead of competing for broad, high-volume terms, we identified niche opportunities that reflected how real users searched for tech recruitment services.
We discovered long-tail phrases such as “blockchain developer recruitment UK” and “fintech hiring agency London” that better matched the client’s target audience.
Existing content was rewritten to include these terms naturally. Each service page was redesigned to clearly address employer and candidate needs, making it easier for both audiences to take action. Titles, headers, and meta descriptions were rewritten to improve click-through rates and relevance.
The result was content that not only ranked higher but also provided genuine value to visitors, helping build trust with potential clients.
3. Technical SEO Enhancements
Technical SEO played a major role in the project. The audit uncovered issues such as slow site speed, missing alt text, inconsistent internal linking, and poor mobile performance.
We resolved crawl errors, improved Core Web Vitals, and optimized images to reduce page load time. The sitemap and robots.txt were updated to improve crawling efficiency, and schema markup was added to enhance visibility in search results.
These improvements made the website easier for search engines to index and more enjoyable for users to navigate, contributing to higher engagement and retention.
4. High-Quality Link Building
To strengthen domain authority, we executed a link-building campaign focused on relevance and quality.
We identified high-authority websites within the technology, business, and recruitment sectors and reached out for guest post opportunities, expert quotes, and editorial placements.
Within the first month, over 120 backlinks were secured from credible, industry-relevant sources. Each link was carefully selected to build authority gradually and support the site’s long-term SEO performance.
This approach not only improved rankings but also positioned the brand as a trusted expert in the UK tech recruitment space.
The Results
Within three months, the results were measurable and consistent across all key metrics.
Traffic and Engagement
- Total Users: +112%
- New Users: +115%
- Returning Users: +107%
The rise in new users showed stronger reach, while the increase in returning visitors proved better engagement and content quality. The average session duration also improved by 40%, indicating that visitors were spending more time exploring the site.
Keyword Growth
- Overall keyword visibility: +350%
- Page one rankings: Expanded to include high-competition search terms
- SERP features: +19 new placements for rich snippets and featured results
The agency’s core service pages started ranking for terms that previously drove traffic only to top-tier competitors. This boosted visibility and significantly improved brand exposure.
Conversions and Leads
- Goal completions: +15,000%
This dramatic increase represented a shift from passive traffic to action-oriented engagement. More users were filling out contact forms, requesting consultations, and submitting CVs directly through the site.
The Outcome
The website transformed from a static marketing asset into an active lead-generation tool. Organic traffic became one of the firm’s most profitable acquisition channels, reducing dependence on paid ads and improving ROI across all digital campaigns.
The site now operates with a clear SEO framework that continues to support scalable growth. Every new blog, service page, or case study follows a standardized optimization checklist, ensuring consistency and ongoing performance.
By aligning technical SEO, content strategy, and link authority, the company gained both visibility and credibility. Today, it competes on the first page for high-value keywords within one of the toughest markets in the UK.
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The Takeaway
This SEO case study highlights how a well-structured strategy can help recruitment agencies grow in even the most competitive sectors.
Through a mix of data-driven decisions, technical precision, and content relevance, the firm achieved:
- 400% increase in organic visibility
- 350% improvement in keyword rankings
- 15,000% boost in conversions
The most valuable outcome was steady and long-term growth. By building a strong SEO foundation rather than relying on quick fixes, the agency continues to attract steady, qualified traffic month after month.
For any recruitment firm aiming to grow its online presence, this case proves that success comes from strategy, consistency, and understanding user intent. When SEO and user experience work together, performance follows naturally.
