Top SEO Link-Building Best Practices and Strategies- 11 Best Ways to Rank Higher in SERPs

Due to ever-increasing competition for ranking high in SERPs, we use various search engine optimization (SEO) tactics. Receiving superior-quality backlinks from reputable sites is a crucial aspect of SEO. To achieve this, users follow several SEO link-building best practices and strategies. These methods create a high-quality backlink profile for a website and help it rank in the top search results.

However, we must ensure the value and strength of inbound links gained through their authority scores and quality. Worthless and non-potential backlinks can harm your whole off-page SEO strategy. No doubt, the quantity of inbound links matters, but the quality matters the most.

Therefore, this blog will discuss different practices and techniques to get the highest positive results from your link-building plan.  

Boosting a Website’s Visibility with Link-Building

One of the most effective factors in improving a website’s authority scores and online reputation is off-page SEO, or creating backlinks. However, link-building should be done strategically so that websites can enhance their online presence and search engine rankings to drive unique organic traffic. 

Superior-quality inbound links from reliable sources build trust and credibility among a website’s audience and help generate awareness regarding a brand, product, or service. Overall, incoming links serve as the backbone of a robust website.

SEO Link-Building Best Practices and Strategies

 Users can empower their websites online by opting for backlinking as a part of their SEO plan and following the practices below.

1. Creating Outstanding On-Site Content

Authoritative sites look for prime content to provide backlinks. They never link to incompetent and inadequate content formats.

As Kristopher Jones, founder of LSEO, says, “No matter how niche or mainstream your market is, great content remains a significant focus for SEO.”

Therefore, creating impressive content is the foremost step in acquiring backlinks naturally from authoritative websites. When website owners find a blog post or article interesting and related to their niche, they yearn to offer inbound links. Also, high-quality and informative content attracts more readers, enhancing websites’ image online. 

Additionally, even when building inbound links, users must leave the best impression on their visitors to generate return traffic. Therefore, users can establish a powerful link-building strategy by keeping their on-site content relevant, unique, and top quality. 

Readers and other websites always appreciate targeted and valuable content. Thus, write a well-researched blog post, then build or gain several links. The content will drive more search traffic and rank higher in the search results pages.

2. Prioritizing Backlink Quality Over Quantity

We all have heard the popular proverb, “Quality over Quantity”, which also applies to link-building practices. Gaining numerous backlinks is great; however, what matters the most is the quality of those links.

One superior-quality link from a high domain and page authority (PA) website is way more effective than a hundred spammy websites’ incoming links. Therefore, users must be picky while building links to create strong backlink profiles. Website editors can earn trust and credibility among audiences by choosing the right backlinking platforms. 

However, selecting and building quality links can take longer and be costly. So, users should care about what they shouldn’t follow. Always ask some questions while choosing links.

• What do you want to achieve through this link?

• Which link will be the most beneficial?

• Which link can be harmful to your website?

• What keywords are you focusing on?

Answering these questions will help users create an adequate link-building strategy for their websites’ content.

3. Choosing the Right Backlinking Platform

As we’ve discussed, the quality of links is a major factor determining a content piece’s search engine rankings. But where do we get these high-quality links? To answer this, the domain authority (DA) score is the measure to select the top-grade websites for receiving backlinks.

A high DA value ensures the credibility and trustworthiness of a backlinking source. These sites transfer referral traffic and build authority for the linked websites. So, users must select a platform that satisfies their needs and goals. 

However, finding backlinking sites with high domain authority scores can be difficult and time-consuming. But don’t worry. You can check our blog on the Best 1000+ Free Backlinking Sites to find the right ones according to your profession or niche.

4. Selecting Link-Building Sources Related to the Niche

Another practice to follow during off-page SEO is relevance to the industry. Sometimes, users build links from whatever websites without considering their field or niche. Google views these external links as spam, and the websites may receive penalties. Additionally, incoming links from irrelevant platforms may harm a website’s online reputation.

Another reason to choose niche-specific backlinking websites is that users can reach a pre-built targeted audience. Therefore, only interested people will be directed to the original website. However, if readers from a different field visit the website, its bounce rate increases, negatively impacting its SEO rankings. 

5. Focusing on User Experience

The publisher provides context for a word or phrase in a content piece through the anchor text. Owners can increase their websites’ online visibility and SERP rankings by adding specific keywords to the hyperlink text. 

Therefore, an anchor text can be highly effective in a link-building strategy.

Apart from this, it plays a vital role in offering an exceptional user experience to readers. Thus, owners must incorporate the best links to provide additional valuable information to readers. This could be a one-line explanation of the word or a detailed blog post link. The link should be selected as per the readers’ needs so that they feel satisfied.

6. Including No Follow Link-Building Strategy

Many reputable backlinking platforms showcase their most links as nofollow to maintain their own online image. Therefore, such links do not directly enhance search engine rankings. However, no-follow backlinks are vital for creating a genuine backlinking profile.

They help drive referral traffic to a website and generate brand awareness among the audience. People come to know about a business, product, or service, which ultimately increases its visibility. Still, no-follow links from high-quality platforms build a positive online reputation for a website.

Note :

• NoFollow Links: Search engines do not consider these links credible or trustworthy. Thus, they do not impact the rankings of a webpage or content. 
• DoFollow Links: On the other hand, DoFollow links are a token of reliability and authenticity. These backlinks add value to a website’s rankings on SERPs.

7. Guest Posting as a Powerful Link-Building Practice

Guest posting is one of the widely used link-building schemes to improve online existence and bring targeted traffic to a website. Several online portals allow users to publish their valuable content as guest writers. Authors can include links to their original websites in their guest blog posts to gain top-grade inbound links. 

Additionally, website owners can invite other writers to publish content on their sites and offer backlink exchange. They can publicize each other’s content on their respective web portals.

If you are searching for guest posting platforms to acquire backlinks, read our blog listing the best 450+ Guest Posting Submission Sites.

8. Joining Hands with Other Industry People or Influencers

Website owners can collaborate with influencers from their respective industries to attain quality inbound links. Ask influencers to talk about products and services through their blog posts, social media accounts, or by word of mouth. 

Through this link-building strategy, users can bring unique visitors to their websites and rank higher in search results. 

Additionally, website owners can establish relationships with other industry people to exchange incoming links and promote their content. 

Helen Pollitt, lead SEO at Arrows Up, says, “The best source of a link is a website that is both considered authoritative and relevant to your website.”

Therefore, keep in mind that websites from industry people should also be trustworthy and reliable.

9. Using Online Community Portals

Several community sites allow users to publish their content along with website links. Through these discussion boards, they not only receive backlinks but also opinions from the target audience. 

Businesses can learn about the public requirements and expectations for their products and services, which helps them improve their services in the future. When users participate in such discussions regarding their content, they can find out about their mistakes and establish themselves in the industry. 

To learn more about forum submission sites, read our blog listing the top 350+ Best Forum Submission Sites for an effective SEO link-building process.

10. Updating the Existing Content Pieces

Sometimes users may find their blog posts outdated, or they may no longer be satisfactory. Therefore, website owners must correct and update their old articles to provide up-to-date information along with the latest related links.

Additionally, users can reach out to other website editors to update their existing content pieces. If they allow them to write new blog posts, they can incorporate links to their own websites in the content. 

11. Regular Assessment and Optimization of the Link-Building Process

Users must frequently monitor their SEO link-building best practices and strategies. This will help them modify their plans accordingly to make the most out of their link-building schemes. 

According to Eric Ege, the general manager at Perficient Digital, “One unfortunate part about the world of SEO is that sometimes things go wrong.”

Therefore, not every plan a user follows will be successful in off-page SEO. There can be some shortcomings that need to be optimized. Thus, users must check for the updated trends so that they can change their strategies to align with them. 

Are You All Set to Create a Powerful Link-Building Plan?

 Viola Eva, founder of Flow SEO, quotes, “The reality of SEO is the reality of any successful endeavor: It will take strategic, consistent, and sufficient efforts to rank well.”

We hope the above-mentioned link-building practices will help you create a strategic off-page SEO plan to get the best and reliable long-term results. 

If you are looking for a dependable professional link-building agency, you can reach us at Newtraffictail.com for any help or services in off-page search engine optimization (SEO).

Learn About More Backlinking Sites

• ✍️ PPT Submission Sites
• ✍️ Profile Creation Sites
• ✍️ Article Submission Sites
• ✍️ Social Bookmarking Sites
• ✍️ PDF Submission Sites
• ✍️ Image Submission Sites
• ✍️ Directory Submission Sites
• ✍️  Ping Submission Sites
• ✍️ Web 2.0 Submission Sites
• ✍️ Search Engine Submission Sites
• ✍️ Local Citation Sites
• ✍️ Classified submission sites

FAQs

Q1: Why is link-building considered crucial in SEO?

Link-building helps websites build trust and credibility for search engines and audiences. Resultantly, they can boost their online reputation and have more unique traffic.

Q2: How can I select anchor text for an effective link-building plan?

Users must choose the text with the keyword depiction to add a hyperlink. They must incorporate links naturally for different anchor texts.

Q3: How can users track their link-building process?

Several tools, such as Ahrefs and SEMrush, can help users monitor their progress by tracking various aspects of off-page SEO, including website traffic, number of backlinks gained, and anchor texts.

Q4: How can users check the spam score and spammy links?

Users can check spam scores and spammy links through several tools. For example, Aherfs offers a spam filter to its users to find spammy and low-quality links. Similarly, Moz tool provides a spam score analyzer.

Q5- What are the best SEO audit tools?

Bloggers, marketers, and business people use SEO audit tools to improve their websites’ performance. To explore the best audit tools, read our blog, Free SEO Tools for Bloggers.