17+ Free SEO Tools for Bloggers- Boost Your Online Reach

Are you searching for tools to enhance your blog post’s search engine optimization (SEO)? As a blogger, it is necessary to be acknowledged online and to drive unique website traffic. This is how you can reach and deliver your ideas to a larger audience. Therefore, you should make the most out of the free SEO tools for bloggers. 

The internet is flooded with free tools, from keyword research to link-building, to optimize your content. However, we want you to know and utilize the most powerful one. Therefore, here we are with the list of top tools used for different purposes in SEO. Mastering these tools will help you survive the ever-increasing online competition for ranking higher in the search results pages.

List of Free Tools for Search Engine Optimization

The tools described below offer several SEO services for free. Bloggers can also use their paid features, which are affordable compared to many other paid SEO tools. 

1. Google Keyword Planner

It is an SEO tool by Google Ads to find trending keywords for online content. This helps bloggers prepare content according to the competition and optimize it to improve SEO using related keywords.

Unique Features of Google Keyword Planner

• Google Ads allows its users to create promotion campaigns for their content to reach a larger targeted audience.
• It helps increase conversions by selecting specific keywords and audiences.
• The tool offers keyword suggestions according to the users’ website niche or products.
• Users can check the popularity of a keyword by knowing its monthly search volume.
• Google keyword planner also provides data regarding the cost-per-click (CPC) of a specific keyword, by which bloggers can evaluate the online competition.

Biggest Downside: Users must create a Google Ads account to access this tool. 

2. Google Trends

Google Trends is another potent Google tool that offers insights into search patterns and identifies popular keywords. By using Google Trends, bloggers can understand people’s interests and behaviours.

Special Characteristics of Google Trends

• The tool provides data about trending keywords in a particular country or region.
• Users can also compare trends and patterns of several keywords.

Biggest downside: The tool does not provide an accurate number of searches for keywords. 

3. Yoast SEO

Yoast SEO is a plugin for WordPress websites that optimizes search engine results. Analyzing content through this plugin helps users increase their content’s visibility on search result pages. It also checks content readability and other aspects to give an overall SEO score for the content.

Key Features of Yoast SEO

• Bloggers can generate impressive meta features and titles with AI.
• The tool offers schema integration by collaborating with experts from different fields.
• The tool analyzes the content’s language to make it more relevant and readable.
• It calculates the estimated reading time for a content piece, letting users know how long a reader can stay on their sites.

Biggest Downside: Yoast SEO’s optimization sometimes leads to keyword stuffing. 

4. All in One SEO

AIO SEO is a widely used plugin in WordPress sites that assists users in optimizing content for several SEO aspects, such as keywords, meta tags, descriptions, and content readability. It provides a score for the overall SEO of the content so that a user can easily edit the content to make it search engine-friendly.

Characteristics of All-in-One SEO

• AIOSEO integrates Google My Business to improve a website’s local SEO.
• It also offers keyword analysis to check online competition for a specific keyword.
• It also has a product schema markup to enhance SEO for e-commerce websites.

Biggest Downside: It may require time to learn and master the AIOSEO tool due to its extensive features.

5. Rank Math SEO

Another well-known WordPress plugin, Rank Math SEO, offers insights into a content’s keyword stuffing, meta titles, and other technical features. It also automatically updates XML sitemaps for a newly added page to improve the website’s crawling. 

Special Qualities of Rank Math SEO

• Rank Math SEO has integration with Easy Digital Downloads so that users can sell their e-books or online courses directly through the website.
• Users can select several pages or posts for editing at once. 
• It also offers data regarding a website’s top and least performing keywords and posts.

Biggest Downside: The tool offers frequent updates, which may cause difficulty in compatibility with a device.

6. Aherfs Free SEO Tools for Bloggers

Aherfs offers limited, though valuable, free SEO tools along with third-party tools that are useful for bloggers. Using these tools, bloggers can plan their content accordingly.

Unique Aspects of Ahrefs Free SEO Tools

• Monitor a website’s backlinks and broken links through the backlink and broken link checker feature
• Users can check their competitors’ websites’ backlinks and keywords
• Easily check the rankings of a website for specific keywords with the keyword ranking checker tool

Biggest Downside: Aherfs does not offer a free trial for any of its products. Therefore, bloggers can not analyze the tools before purchasing.

7. Free Keyword Tool by Wordstream

This tool uses the newest data from Google search to research and provide precise ideas for targeted advertising. Users can enter a website URL or keyword to find related keywords to utilize in their content.

Special Features of the Free Keyword Tool

• Bloggers can look for costly keywords in their content and save their pay-per-click (PPC) budget.
• Provides location-specific and niche-specific keyword ideas
• Users can register for an account for free and download the keyword list

Biggest Downside: The tool is designed for advertising purposes, so it may not be appropriate for driving organic traffic.

8. Answer The Public

Answer the Public is a research tool that provides the most popular and frequently asked questions by people regarding a topic. It also suggests the trending and dropping of searches for the week. Using this information, bloggers can write content that would trend in the search result pages. 

Key Characteristics of the Answer The Public Tool

• Provides content data based on real queries
• Users can create a free account to get three free searches every day with a search history
• It suggests long-tail keywords to help bloggers create content targeting specific search questions.

Biggest Downside: The tool offers limited searches in the free version.

9. Bing Webmaster Tools

These Bing tools help analyze referring pages and domains through the website’s backlink profile to improve the rankings of a website on Bing search results. Additionally, its keyword research tool finds the most searched keywords and phrases with their search volumes for users. 

Peculiar Aspects of Bing Webmaster Tools

• Offers a website’s SEO report describing the total number of errors across the scanned web pages
• It also provides an on-demand site scan to find the common technical SEO issues in a website

Biggest Downside: Bing is used less than Google; therefore, optimising content for only Bing may not be a good idea for bloggers.

10. Free Keyword Research Tool by Ryan Robinson

It helps bloggers generate the best and newest ideas for blog posts. This tool provides a complete data report containing low-competition words, along with their ranking difficulty level and monthly search volume. 

Key Features of Free Keyword Research Tool by Ryan Robinson

• Offers over 80 free tools to improve the online visibility of a blog.
• Users can find trending keywords based on their country.
• It suggests SEO-friendly post titles.

Biggest Downside: The search volumes provided by the tool are estimated, not accurate.

11. Small SEO Tools

It is an online set of tools for better content optimization in search engines. It includes free and robust keyword tools to analyze and research trending keywords and phrases. Additionally, it offers a free text analysis tool that checks plagiarism and grammar to make a text reader-friendly. 

Benefits of Small SEO Tools

• Offers free paragraph rewriting if there is plagiarism in a text
• Users can check AI content through AI detector tools

Biggest Downside: Users can only analyze 1000 words at once for free.

12. SEOClarity Tool

SEOClarity offers a bundle of tools for enhancing content’s online performance. Bloggers can optimize their content with an on-page SEO content analyzer tool and have insights into other on-page aspects. 

Other Main Features of the SEOClarity Tool

• Bloggers can identify high-value keywords with a free keyword research tool.
• It also provides an SEO forecast calculator tool to help users predict their SEO growth.

Biggest Downside: The tool only offers 5 free keyword search queries every day.

13. Ubersuggest

Ubersuggest is an SEO toolkit by Neil Patel that allows users to create a free account and helps them find high-value phrases and keywords. The tool also runs technical SEO audits for a website and discovers errors.

Unique Aspects of Ubersuggest

• Bloggers can track search engine page rankings for specific keywords
• It offers customized SEO recommendations to enhance the overall SEO of the website
• Ubersuggest provides bloggers with backlink opportunities to improve the off-page SEO of their content

Biggest Downside: Ubersuggest is a basic-level tool that may not be suitable for those who seek in-depth SEO analysis.

14. Screaming Frog SEO Spider

It is a robust site crawler through which bloggers can crawl, inspect, and download about 500 website URLs. SEO professionals use this tool to detect missing meta features, plagiarism in content, and broken links on a website. 

Other Features of SEO Spider

• SEO Spider offers opportunities to find superior-quality backlinks
• It provides customized crawling options for bloggers

Biggest Downside: The tool provides a small RAM storage to process and store the crawled URLs data.

Also Read Best 1000+ Free Backlinking Sites for Off-Page SEO

15. Respona

Respona is a powerful link-building free SEO tool for bloggers. Users can select templates according to their needs and get the verified email data of authorities through Respona. Then, they can prepare personalized emails with AI assistance to collaborate and receive high-quality backlinks from websites with high authority scores.

Features of Respona

• It offers an automated follow-up process to reach out to high-authority website owners
• It helps users build relationships through collaborations 

Biggest Downside: Many users have reported slow speed issues during automation processes in Respona.

16. Google Alerts

It is a Google service to set up reminders and alerts regarding specific topics or keywords. Google Alerts scans the internet for newly added content and matches it with users’ specific keywords. Then, it sends an alert message through email if any match is found.

Special Characteristics of Google Alerts

• Google Alerts provides information and notifies in real-time
• It can track a brand, competitor, or specific keywords
• Users can set up the frequency for alerts as per their needs

Biggest Downside: Alerts are sent when Google indexes new data, which may be delayed or sometimes not sent to the users.

17. Google Search Console

It is another SEO tool for professionals and bloggers by Google. It helps them improve their websites’ online reputation and presence by providing insights into their performance. The tool offers data describing impressions, clicks, and rankings of website content.

Benefits of Google Search Console

• It assesses a website’s online health based on multiple parameters
• The tool provides accurate and credible information about a website’s functionality
• Google Search Console allows submission of sitemaps for crawling and indexing by  Google.

Biggest Downside: The tool does not provide a website’s long-term performance data.

18. Mangools

Mangools’ KWFinder is a free SEO tool for bloggers that helps them research keywords and phrases. It also includes four other tools: SERP Checker, SERP Watcher, Link Miner, and Site Profiler. These tools help SEO professionals analyze and maintain a website’s web performance.

Special Aspects of Mangools

• Mangools provides reliable and authentic data
• It is an all-in-one SEO kit for professionals and marketers

Biggest Downside: Mangools depend on third-party tools to provide a website’s SEO data, which can be inaccurate sometimes. 

Optimizing content is made easier with free SEO tools

With the increasing use of the Internet, blogging has become a popular trend. Thus, the mentioned free SEO tools for bloggers are perfect for all, from beginners to professionals in the blogging world. We have listed free backlink checkers, analytics, and keyword research tools in this blog. We hope you will use these tools to improve your content’s web presence.

If you are looking for any suggestions for SEO in your blogging, you can contact New Traffic Tail, a leading SEO services provider in India and worldwide.

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The Best 17+ Free SEO Tools for Bloggers

  ✔️ Quick Recap !!!!

• Google Keyword Planner for identifying trending keywords
• Google Trends for comparing search trends of keywords
• Yoast SEO for on-page content optimization
• All-in-One SEO for making content search engine-friendly
• Rank Math SEO for on-page search engine optimization (SEO)
• Aherfs for gaining insights into your competitors
• Free Keyword Tool by Wordstream for generating keyword ideas
• Answer the Public for researching FAQs
• Bing Webmaster Tools for SEO on Bing
• Free Keyword Research Tool by Ryan Robinson for finding popular phrases and keywords
• Small SEO Tools for text analysis
• SEOClarity Tool for on-page SEO
• Ubersuggest for technical SEO audits
• SEO Spider for indexing and crawling
• Respona for link-building
• Google Alerts for tracking keywords
• Google Search Console for assessing website health 
• Mangools for maintaining a website’s performance online

FAQs

Q1: Why should bloggers use free tools for SEO?

Free SEO tools are the best if you are new or a pro in the blogging industry. Bloggers can improve their content’s performance online without spending any money.

Q2: Are free SEO tools for bloggers reliable?

Several free SEO tools like Google Keyword Planner, Google Search Console, and Google Analytics are trustworthy. However, users must confirm the accuracy and authenticity of other tools before using them.

Q3: Can bloggers use multiple SEO tools to enhance their content’s rankings?

Yes, users can utilize several SEO tools for bloggers to improve their websites’ search engine optimization.

Q4: Are the above-mentioned free SEO tools suitable for E-commerce websites or blogs?

Yes, all these tools are appropriate and beneficial in promoting an e-commerce site or blog post.