Podcast Guesting Submission- Unexplored New Marketing Strategies for Digital Benefits

Nowadays, in the digital technology era, podcasts are gaining popularity. They offer an opportunity to be exposed and connect with millions of individuals who tune into the shows and listen to them. Applying as a guest on such a show is known as Podcast Guesting Submission.

Featuring on a podcast offers a platform to create networks for individuals and brands, through which they can reach a pre-built, larger audience. When you are a guest on a podcast show, you can introduce and market your business to a specific audience by sharing your expertise and knowledge. 

If you are new to the field of marketing, this blog will discuss every concept of podcast guest submission and its strategy. Let’s jump straight into the topic details!

How Can Podcast Guesting Submission Help a Brand?

Being a guest on a podcast can help entrepreneurs in several ways.

👉 Make a Name as a Leader

Podcasts have recently become an important media outlet for individuals and businesses to showcase themselves to a potential audience. However, many people have not explored this opportunity till now. Therefore, by appearing as guests on talk shows, businessmen can shine in their industry, establishing themselves as leaders.

👉 Gain Trust Among Customers

When customers listen to their sellers on famous podcasts, it creates a sense of satisfaction and credibility in them. Businesses become more trusted and credible in the eyes of their peers and future clients. This, in turn, can bring new consumers to a brand or product.

👉 Build Connections with Other Leaders

Another possible benefit of appearing on a talk show is that business people can find new acquaintances through such platforms. People who are interested in the featured business can contact and collaborate with them in the future. 

Planning a Perfect Podcast Guesting Strategy

To appear on a prominent podcast show, one has to apply to the host or the company of the show. Here is the complete strategy to get featured on a talk show easily and promptly.

👉 Finding the Right Show for the Brand

In order to achieve the maximum advantage of podcast guest submission, it is highly important to search for the appropriate podcasts to match the brand and its audience. 

• The first step is to find programs with a large following that discuss issues that are related to an entrepreneur’s area of expertise. The podcast must showcase the values and message of their brand.
• To begin with, evaluate the demographics of the podcast whether it fits in your target market. 
• Find programs that appeal to listeners who may be interested in your brand story or expertise. 
• Assess the style and the reputation of the podcast host as an interviewer. A professional host, such as Saurabh Dwivedi of The Lallantop Show, will make the interview more appealing and memorable to the audience.

👉 Designing a Persuasive Proposal for Post Guest Submission

To impress the host of a podcast show, applicants must compose a convincing pitch, defining their expertise and message for the audience. 

• They must start with their introduction, personal achievements, and experiences.
• Then, highlight the specific topics that they can talk about in the show, resonating with the target audience.
• Additionally, the proposal’s motive must align with the podcast’s theme and style.
• A pitch with a clear and relevant concept can secure the invitation to become a featured voice on the podcast.

👉 Preparing for the Podcast Guest Interview

This step is of great importance to deliver a perfect performance on a podcast. 

• First of all, entrepreneurs must learn about the show’s format and style. For this, they can listen to previous episodes to get an idea about how to react to the host’s questions promptly and accordingly.
• Clearly understand the theme that has to be discussed during the talk show. For this, research some current trends and studies to quote them as support points and examples in the interview.
• Put forward brief but comprehensive thoughts confidently. Give genuine and real responses that can engage the host and audience in a significant way.

Podcast Guesting- A Perfect Mode of Marketing a Brand

Here is how enterprise owners can use podcast guesting to market their brands or products.

• Entrepreneurs can share their true brand stories with people through podcasts. Via talk shows, they can be conversational with their potential customers in a more human way to build trust.
• Podcasts always cater to a specific niche or community. Therefore, brands can spread their messages to more relevant and targeted people.
• Talk shows offer owners an extended time to explain their services and products in comparison to short advertisements. Therefore, they can connect with listeners emotionally and leave a deeper impact.
• Guesting on a podcast is a cost-effective way of marketing, offering a great platform to expose a business service or brand to a larger audience. This is often free or low-cost compared to older advertising campaigns.
• Podcasts are released on social media sites, such as YouTube; therefore, it is available online for a long time. This gives a business an ever-growing reach and visibility. 
• Entrepreneurs can build new relationships on talk shows with hosts, listeners, and other guests. Thus, they can expand their network for professional benefits.

Talk Shows- For Productive Search Engine Optimization 

Podcasts can also be used as a sustainable SEO strategy. However, business owners never utilize this opportunity to guide organic traffic to their websites. Here is how entrepreneurs can bring backlinks to their webpages through podcast guest submission.

👉 Let the Introduction Speak Louder

When a person appears on a podcast, their bio is published on various platforms, such as websites and promotional covers. Therefore, guests must write their introductory part intentionally, including focus keywords. By doing so, not only can they highlight their capabilities, but also build a strong foundation for their online presence.

The more they are published online, the stronger their authority becomes on the search engines.

👉 Include Keywords in Discussion Topics

Nowadays, most of the talk shows are transcribed and published on different websites. Thus, the words that a speaker uses to express their thoughts are indexed by search engines. 

Hence, inculcating significant keywords in the speech can help a business become searchable. However, businesspeople must not force SEO keywords into their topics. They should be so natural that the interview transcripts produce a positive result for their business sites’ SEO.

👉 Get Profound Backlinks from Publishers

When show notes are published on a podcast’s official website, they always link to the speaker’s resources or websites. Therefore, entrepreneurs must mention their domains so that they can get valuable backlinks.

Podcast guesting submission is an underestimated SEO link-building strategy. Many hosts inculcate multiple links in their articles, including all the speakers who appeared on the podcast. Therefore, a business webpage’s authority is strengthened every time it is linked on the podcast website.

👉 Publish Podcast Transcript in Blogs

Enterprise owners can also publish their podcast transcripts on their official sites. However, they just keep in mind that it is not copied from the original podcast transcript to avoid duplication issues from the search engines.

This will help them increase their domain authority on web engines. They can insert long-tail keywords to get better positions in SERPs.

Additionally, entrepreneurs must include the details of every podcast, such as the show name, episode number, and video. They can also link back to the hosts’ sites to strengthen relationships with them, giving them back the SEO value. 

Podcast Guesting Submission- An Unnoticed Marketing Resource

With the increasing popularity of podcasts, they have become a prominent source of exposure for brands and businesses. By featuring on famous talk shows, individuals and enterprises can gain recognition and reach a wider potential audience. 

Being a new field, people are unaware of podcasts’ strength to advertise products and services with a powerful impact. Therefore, entrepreneurs often learn effective podcast guest submission strategies to get noticed in the public and market their products. 

We hope this blog will help you get the most out of this unexplored strategy for SEO and marketing. 

Best wishes for your future endeavors in the podcast industry!

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FAQs 

Q1: What is a podcast guest submission?

This is the process of getting featured on a talk show as a guest and highlighting your thoughts and expertise on specific niche topics.

Q2: How can individuals and businesses use podcast guesting to their advantage?

Through podcasts, people can reach new audiences, telling their unheard stories and thoughts. Celebrities can appear on eminent podcast shows, using them as an effective PR strategy. On the other hand, businesses can use them as marketing and SEO resources.

Q3: On how many podcast shows should a person appear to get desired results?

Getting featured on a handful of famous talk shows can help an individual or business to take full advantage of this media platform. However, they must select the shows aligning with their requirements and niches.

Q4: How can podcasts help bring organic traffic to my website?

When your interview is transcribed and published on a digital platform, you get backlinks to your official domain. People interested in your business or services, click on those links to contact you or visit your website. Additionally, when potential customers listen to you, they search for your name or enterprise on search engines, leading to organic traffic to your official business site.