Google AdSense is one of the most profitable and popular ways for publishers to monetize their news portals. Publishers participate in the advertising market and earn impressive money through sponsored ads.
However, monetizing a news website can be challenging. Google has strict requirements for high-quality content, a user-friendly site, and compliance with AdSense policy. Therefore, news portal owners need to comply with the approval checkpoints. Publishers must guarantee that their site follows the AdSense policies.
Are you also looking at how to get AdSense approval for a news portal? If so, here’s the step-by-step guide to get AdSense approval for a news website.
How Does Google AdSense Work?
Google AdSense is a program through which website publishers can monetize their published content. This helps them turn their online content into a profitable business. Through Google AdSense’s monetization programs, publishers meet millions of advertisers who use Google AdWords to place an offer for their advertisements. They can choose target keywords and audiences and set a budget for the ad.
Google AdSense ensures that suitable ads are placed on the website where the targeted audience is more likely to see them. It allows customization to the format of the ads, the location, and who they appear to. Google provides a better revenue share to the publisher but maintains control of the overall ad Impressions and clicks.
How to Get AdSense Approval for a News Portal
Following the guidelines will help the publishers of news portal sites improve the approval chance of AdSense accounts. They can have new opportunities to make money and continue their successfully developed web business.
Step1: Meeting Eligibility Criteria for an AdSense Account
To apply for AdSense approval, publishers ensure that their news portals comply with all of Google’s requirements. These conditions are
- First, the news website must have been up for at least six months. The content must show stability and consistency.
- The news portal’s content has to be useful, relevant, interesting, and up-to-date with frequent updates.
- The website should also have enough traffic, though Google does not set a number. However, publishers should aim for at least one thousand monthly unique visitors.
- However, News websites must follow AdSense policies and instructions. The content should not disobey any patent, copyright, trademark, or other proprietary right.
Therefore, fulfilling the above conditions is the basis for passing an AdSense application. A news website may get account blockage or rejection if it violates any requirement.
Step 2: Prepare the News Portal for AdSense Approval
Preparing a news website is paramount when it comes to approval from AdSense. In this, the news site is made user-friendly so that Google can approve it in the first application. For this ensure that
- The news portal is easy to use and accessible on any device
- The website page’s loading rate should not exceed 3 seconds because slow-loading websites deter interaction and affect AdSense revenues.
- Use HTTPS connection for increased security to safeguard users’ information. With strong security insurance, users trust a news portal and regularly navigate to read informational content.
- Aim to write and publish high-quality niche news articles containing fresh valuable content that illustrates the publisher’s specialization. This means the news portal’s content should be easy for users and search engines to recognize.
- Constantly review the website to find issues in functionality, internal links, and optimization. AdSense looks for professionalism and dedication, giving any news portal a higher chance of acceptance.
Step 3: Ensuring Quality of the Delivered Content
Content quality is crucial in establishing approval for the AdSense program. The content of a news portal should be unique, meaningful, and credible to attract users. Check the required facts from other sources to prevent plagiarism and violations of copyright law. Do not add provocative headlines or any controversial content to the news portal.
The content must meet Google’s content guidelines, including
- Original and valuable content
- None of the content should be replicated
- No false or misleading information.
- No overuse or unnecessary use of keywords.
Also, keeping the content related and updating the site with new articles frequently drive organic traffic to the website. By ensuring content quality, publishers prove that they are interested in delivering useful content. Thus, this increases the AdSense approval rate of a news portal.
Step 4: Verifying Technical Requirements of News Portal
There is a technical criteria for approval of AdSense accounts for the news portal. First of all, make sure that the website’s HTML and CSS markup is clean and error-free. Use a simple structure of the website which should facilitate the crawling and indexing of the site by search engines. For this
- Insert the standard meta tags together with the headings for the structure of the content
- Images should be optimized by reducing the sizes of files and filling the alt tag field with descriptions.
- Make sure the news site is mobile-friendly and responsive since most visitors use news websites on handphones.
- Site speed criterion- Page loading time must be less than three seconds
- Secure connection (HTTPS)
- XML-sitemap and robots.txt files
- Descriptive URLs for the content
Fulfilling the above technical guidelines increases a website’s visibility for search engine results. As a result, a news website has a higher chance of approval on AdSense.
Also Read Social Media Marketing for the News Industry
Step 5: Setting Up an AdSense Account
When a news portal is set to apply for AdSense approval, the next step is registering to the AdSense platform through the Google account. For this, follow the below steps
- Go to the AdSense website and sign up with a Gmail account.
- Then, verify the email address and phone number to set up an AdSense account.
- Next, add the news portal to the AdSense account and some basic information regarding the website URL and language.
- Afterward, agree to AdSense terms and conditions. Then, apply for approval.
Newsmen must wait a few days to weeks to receive a reply to the application. This is because AdSense will check whether the news site meets its requirements.
Step 6: Going Through the AdSense Review
After creating an account with AdSense, a news portal will be reviewed to comply with AdSense policies. Usually, the AdSense account is approved within one to three days. However, the review process sometimes may take 1-2 weeks. During this procedure, AdSense experts will check and verify for
- News website’s content quality and uniqueness
- Any policy violations like copyrighted or forbidden content
- Assess the layout, structure, and ease of usage of the site
- Technical aspects like mobile responsiveness and the speed of page loading.
If a news site complies with the AdSense policy, the publisher will receive an approval email and the AdSense account will be approved. However, if any problems are identified then AdSense may
- Ask to make changes to the news website
- Reject the approval application permanently or temporarily
- Give guidance on how policy violations can be addressed
Therefore, make sure to thoroughly go through the AdSense policies before applying for approval. Ensure the news portal’s quality beforehand. Resolve the potential issues as soon as possible.
After approval, journalists should regularly monitor their AdSense account and website to avoid getting the account banned. Google may review the site regularly to check for compliance with their policies.
Also Read Top 19 News Portal Development Companies In India
What Could be the Possible Reasons for a Rejection from Google AdSense?
- A news portal with insufficient or low-quality content is more likely to be rejected for AdSense approval. Content with violent or hate speech that can mislead the public decreases the chances of approval.
- When news portals have slow page loading speeds, it results in poor customer experience. Therefore, it can get a refusal for the AdSense approval application.
- Insecure or poorly designed websites can also be declined for approval by Google.
- Websites showing fraud or artificial traffic are less likely to be approved. Non-compliance with any AdSense policy can lead to a refusal of an application.
Also Read RNI Registration for Online News Portal
Final Thoughts
To get a news portal approved by Google AdSense, one has to pay attention to the details that AdSense needs. Ensure the content published is unique and genuine and fulfills the technical requirements. Publishers are likely to be granted AdSense approval by completing these six steps. By getting an AdSense account, a news portal opens up more opportunities for revenue and credibility.
New Traffic Tail is the best at delivering results with its strategic solutions in news website development and digital marketing services.
For the best pay-off in news portal development services and AdSense approval for your news website, contact New Traffic Tail at contact@newtraffictail.com or call +91 9310464180 now.
FAQs
Q1: Why do I get AdSense approval for a news portal?
Google AdSense helps news publishers to monetize websites by showing ads through their portal. It is a popular method to earn revenue from website content.
Q2: How many articles should my news portal have to get AdSense approval?
There must be a minimum of twenty to fifty high-quality articles containing a minimum of 500 to 700 words published on your site.
Q3: How can I resolve the problems if my application gets rejected?
Check your website content and AdSense support. Make sure it is according to the AdSense requirements. Modify or remove the content that does not fit the criteria. Then, revise your application and resubmit it.
Q4: Whom can I contact to get help to get AdSense approval for a news portal?
You can contact a reliable news portal development services provider, like New Traffic Tail. They can help you develop a news portal and get approval from AdSense.
