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Top 35 AI Tools For Digital Marketing You Must Try In 2024

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Simran Aggarwal

Simran Aggarwal is a highly accomplished Digital Marketing Consultant, who kickstarted his career as a data-driven business analyst. With an impressive track record spanning five years across diverse industries, she possesses a unique skill set that sets her apart in the field.

Simran excels in dissecting intricate business problems and translating them into actionable insights, thereby facilitating strategic decision-making processes. Her expertise lies in the realms of business analysis, process improvement, and adept management as an stakeholder. With a keen eye for detail and a commitment to driving tangible results, Her expertise helps businesses succeed in the digital world.

AI technologies are transforming most sectors, from building and manufacturing to healthcare and the scientific community. Not an exception applies to digital marketing, which cuts across most industries. 

Marketers have always looked for novel approaches to improve their plans, save time, and maintain an advantage over rivals. 

The introduction of AI has created new opportunities for digital marketers, enabling them to focus their efforts more efficiently, act quickly on data-driven judgments, and provide their target audience with distinctive and tailored customer experiences.

Then, what are the top AI tools for online advertising? The top 35 AI tools for digital marketing experts are covered in this piece; they include tools for campaign optimization, increasing consumer interaction, and even helping to formulate your entire strategy.

Since accessibility is important, we’ve made sure that some of the top 35 AI tools for digital marketing are on our carefully chosen list. We’ll find that using AI’s capabilities doesn’t have to be prohibitively expensive. 

3 Strong Reasons for the Use of These 35 AI Tools in Digital Marketing

Let’s look at three solid arguments for why digital marketing success requires using these 35 ai tools for digital marketing.

1. The Behaviour of Customers Is Now More Variable

Trying to reach every individual who fits into your company’s specialty will take a significant amount of time, money, and energy. Thankfully, you can use AI algorithms to sort through an otherwise dispersed audience and find the prospects who are most likely to take action on your offer.

To find convertible prospects from pricey Google advertising, a more in-depth study is required. A statistical decision tree that evaluates historical data and determines marketing goals may be used by AI technology.

AI Tools For Digital Marketing
AI Tools For Digital Marketing

2. A Better Analysis Is Done of customer Engagements

Since customer acquisition expenses far exceed customer retention costs, measuring client interactions is essential to understanding what worked and what didn’t. Artificial intelligence (AI) tracking of every campaign will provide more insightful data on the target client groups for marketers.

By comparing previous and current clients, AI technologies may also provide insights that will help you generate more consistent consumers. Additionally, it enables you to better target and enhance the experience of their prior clientele. AI also provides useful information on the preferences of each customer and how to best target them.

AI Tools For Digital Marketing
AI Tools For Digital Marketing

3. Automating Content Generation with AI-Powered Composition

Although creating content takes a lot of effort, ai tools for digital marketing like OpenAI’s GPT-3 are revolutionizing the industry. These resources and time-saving solutions help produce high-quality, contextually relevant content for marketers. AI-generated content can be customized for specific consumers, guaranteeing message coherence across several platforms. 

This encourages creativity and innovation by streamlining the content generation process and freeing marketers to concentrate on the tactical elements of their campaigns.

The Top 35 AI Tools For Digital Marketing You Must Use 


  • OpenAI’s GPT-3 (for creating content)
  • Articoolo: (for content marketers)
  • Copy.ai: (for copyrighting)
  • Buffer: (for social media postings)
  • Hootsuite: (social media analytics)
  • Loomly:( for AI based on interaction)
  • Phrasee: ( for email content )
  • Automizy: ( for email marketing automation)
  • Sendinblue: (for scheduled email messages)
  • MarketMuse: ( for SEO enhancements)
  • Yoast SEO: ( for optimized content)
  • Surfer Search Engine Optimisation: (for high-performing content using artificial intelligence)
  • Gamma: ( for presentation)
  • Google Analytics: (for machine learning)
  • Crazy Egg: ( for recordings and heatmaps)
  • Tableau: ( for generating dashboards)
  • Segment: ( for evaluating client data)
  • Optimizely: ( for A/B testing)
  • Dynamic Yield: ( for personalized information and suggestions)
  • Drift: (for marketing using chatbots)
  • Zendesk: ( for machine learning to classify and rank issues)
  • Intercom: ( for assisting and communicating with customers
  • Adext: ( for digital advertising campaigns)
  • Revealbot: (for administration and optimization)
  • AdRoll: (for customized advertisements)
  • Evergage: ( for AI and predictive analytics)
  • Mintigo: ( for categorizing its client base)
  • 6sense: (for consumer intent and customized advertising)
  • Dynamic Action: ( for retail analytics)
  • Optimizely Commerce Cloud: (for enhancing online shopping)
  • Recombee: (for e-commerce website)
  • Canva: ( for templates and design advice)
  • Adobe Sensei: ( for improving creative processes)
  • Venngage: (for infographics and other visual material)
  • Adobe Photoshop: (for editing photos)

Let’s focus on the here and now as we examine 35 ai tools for digital marketing that are now on the market. Since content is king, as you may have seen, a large number of the tools on our list have something to do with producing or improving different kinds of content. Let’s examine this.

AI Tools For Digital Marketing
AI Tools For Digital Marketing
  • Content Generation:

1] OpenAI’s GPT-3:

The GPT-3 language model powers tools for creating content. It is a valuable tool for creating engaging blog articles, social media material, and marketing copy since it can produce language that seems human.

2] Articoolo:

Articoolo uses AI to generate superior content depending on user input. It is a flexible tool for content marketers as it can produce material on various subjects.

3] Copy.ai:

Copy.ai uses AI to help copyright websites, advertisements, and other media. It can swiftly provide original and captivating content suited to specific marketing requirements.

  • Management of Social Media:

4] Buffer:

Buffer uses AI to plan social media postings at the best times, evaluate results, and recommend enhancements. For marketers, it simplifies the social media management process.

5] Hootsuite:

Hootsuite uses AI to provide post-scheduling, audience insights, and social media analytics. It facilitates the smooth management of several social media profiles by marketers.

6] Loomly:

Loomly optimizes article suggestions using AI based on interaction metrics and audience behavior. It helps content creators produce material that appeals to their intended audience.

AI Tools For Digital Marketing
AI Tools For Digital Marketing
  • Email Promotion:

7] Phrasee:

Phrasee optimizes email content and subject lines using AI to drive maximum engagement. It aids marketers in raising open rates and enhancing the effectiveness of their email campaigns overall.

8] Automizy:

Automizy uses AI for segmentation, personalization, and email marketing automation. It makes the process of crafting focused email campaigns more efficient.

9] Sendinblue:

Sendinblue uses artificial intelligence (AI) to monitor user behavior and schedule email messages. It gives advertisers access to consumer preferences so they can provide material that is relevant to them.

  • Content Optimisation and SEO:

10] MarketMuse:

MarketMuse analyses content using AI and makes recommendations for SEO enhancements. It assists marketers in producing content that is in line with user intent and search engine algorithms.

11] Yoast SEO:

Yoast SEO uses artificial intelligence (AI) to optimize content. It offers instantaneous recommendations for enhancing articles’ and webpages’ SEO performance.

12] Surfer Search Engine Optimisation:

Surfer SEO makes suggestions for article optimization based on its analysis of high-performing content using artificial intelligence. It helps content creators produce SEO-friendly material.

13] Gamma:

Gamma lets you use advantage capabilities to create a fully functional deck quickly. To make your slides come to life soon, choose a presentation theme, give the app a subject, or upload an outline, notes, or any other document. 

AI Tools For Digital Marketing
AI Tools For Digital Marketing
  • Analyses of Data and Conclusions:

14] Google Analytics:

Google Analytics uses machine learning to provide information about user behavior, website traffic, and conversion rates. It supports data-driven decision-making for marketers.

15] Crazy Egg:

Crazy Egg uses user recordings and heatmaps using artificial intelligence to analyze user behavior on websites. It offers insightful information for improving the content and appearance of websites.

16] Tableau:

Tableau uses AI to generate dashboards and interactive data visualizations. It assists marketers in presenting intricate facts in an eye-catching way.

  • Customization and the Client Experience:

17] Segment:

Segment gathers, organizes, and evaluates client data using AI. These AI tools for digital marketing give advertisers the ability to provide their audience with individualized experiences across a variety of platforms.

18] Optimizely:

Optimizely uses AI for experimentation and A/B testing. It aids in the optimization of user interfaces and website components by marketers to increase conversion rates.

19] Dynamic Yield:

Personalized information and suggestions are delivered by Dynamic Yield using AI, depending on user behavior. It improves users’ experience on websites and applications in general.

  • Chatbots and Customer Support:

20] Drift:

Drift employs conversational marketing using chatbots that AI drives. It qualifies leads, interacts with website visitors, and offers immediate assistance.

21] Zendesk:

Zendesk uses machine learning to classify and rank issues as part of integrating AI for customer assistance. It expedites and improves response times for customer service.

22] Intercom:

Intercom uses chatbots driven by AI to assist and communicate with customers. It improves communication and offers prompt responses to client inquiries.

AI Tools For Digital Marketing
AI Tools For Digital Marketing
  • Promotion and Remarketing:

23] Adext:

Adext optimizes digital advertising campaigns on many platforms by using AI. It automatically modifies targeting settings and distributes funding to the most productive channels.

24] Revealbot:

Revealbot uses AI to automate ad administration and optimization. It aids advertisers in getting the most out of their sponsored advertising efforts.

25] AdRoll:

AdRoll retargets website users with customized advertisements using AI. Through user behavior analysis, retargeting efforts are made more successful.

  • Analytics that predicts:

26] Evergage:

Evergage uses artificial intelligence (AI) and predictive analytics to find possible high-value clients. It assists marketers in adjusting their tactics to target audiences with a higher likelihood of conversion.

27] Mintigo:

Mintigo uses AI to categorize its client base and score leads based on prediction. Marketers may use it to tailor their approach and prioritize leads.

28] 6sense:

6sense uses AI to forecast consumer intent and customize advertising. It aids in the identification of potential customers who are most likely to make a purchase.

  • Optimization of E-Commerce:

29] Dynamic Action:

Dynamic Action uses AI to provide retail analytics, including insights into pricing, inventory control, and marketing tactics. It aids in the operational optimization of e-commerce marketers.

30] Optimizely Commerce Cloud:

Optimizely Commerce Cloud uses AI to enhance online shopping experiences. It customizes prices, promotions, and product suggestions to increase conversion rates.

31] Recombee:

Recombee improves consumers’ e-commerce website buying experiences by using AI to suggest products. It increases sales by recommending relevant goods.

AI Tools For Digital Marketing
AI Tools For Digital Marketing
  • Creation of Visual Content:

32] Canva:

Canva integrates AI to provide templates and design advice. It enables marketers to use visual design even without needing more design knowledge.

33] Adobe Sensei:

Adobe Sensei uses AI to improve creative processes throughout the Adobe product range. It assists advertisers in producing visually appealing material with valuable features.

34] Venngage:

Using AI, Venngage helps create infographics and other visual material. It aids in the visually attractive communication of complicated information by marketers.

35] Adobe Photoshop:

Adobe Photoshop is the industry standard for image editing tools for a good reason: it’s the most potent, feature-rich picture editing and design program available, and that includes AI capabilities.

Photoshop has all the sophisticated tools professional designers require, including support for RAW files, layers, masks, and blending modes. What Photoshop is incapable of doing in picture manipulation remains to be seen. The program may be integrated with many third-party plug-ins and extensions to expand its capabilities further. The only drawback? The learning curve is rather steep. 

To sum up

AI solutions are becoming increasingly necessary for marketers to remain competitive and produce successful campaigns as digital marketing changes. This article’s list of 35 AI tools for digital marketing for creating, promoting, personalizing, and analyzing content, among other marketing-related tasks. These technologies may help you make more focused campaigns, more effective workflows, and ultimately better outcomes when you integrate them into your digital marketing strategy. Using AI to its full potential is not simply a fad; it is essential for marketers who want to succeed in the ever-changing, data-driven world of digital marketing.


  • In digital marketing, how might AI techniques improve audience targeting?

AI solutions provide accurate audience segmentation based on behavior, tastes, and demographics by analyzing large databases using sophisticated algorithms. Because of this accuracy, marketers can better target certain audience groups with their content and ads, increasing the efficacy of their campaigns overall.

  • What part do chatbots play in digital marketing, and what kind of artificial intelligence powers them?

Artificial intelligence-powered chatbots deliver prompt, tailored answers to consumer inquiries. These artificial intelligence (AI)-driven chatbots improve consumer interactions on websites and social media by using natural language processing (NLP) to engage consumers in real-time chats. They provide enhanced client satisfaction, round-the-clock accessibility, and efficient communication.

  • Is it possible for AI systems to help in creating content for digital marketing?

Unquestionably. Artificial intelligence (AI) technologies, like OpenAI’s GPT-3, may produce excellent, contextually relevant material. Marketers may save time and money by using these tools, which use data pattern analysis to create innovative and customized content. AI-generated material may be used in a variety of channels to guarantee message coherence and pertinence.

  • What role does predictive analytics play in helping digital marketers make data-driven decisions?

A branch of artificial intelligence called predictive analytics looks at past data to spot patterns and trends that might indicate future events. These tools are used in digital marketing to analyze campaign performance, market trends, and consumer behavior. Marketers can make well-informed choices, efficiently manage resources, and maximize the effectiveness of their strategy by producing accurate projections.

  • What role can AI technologies play in improving ROI and digital marketing campaign optimization?

AI technologies automate real-time ad purchasing and placement, especially in programmatic advertising. These solutions make sure that ads are shown to the most appropriate audience at the most suitable moment by doing real-time data analysis. Campaign efficiency is increased by this automation, which also raises the return on investment (ROI) by continually modifying methods in light of performance data.