With more than 42,000 SaaS businesses worldwide, simple marketing won’t help you attract the right customers. You need to put in more effort to navigate the cut-throat competition to find the best saas seo services.
The solution? SaaS SEO.
But what if you don’t want the headache of maintaining an in-house SEO team, or simply don’t have the resources to do so? Simple: outsource it.
In this blog, you’ll learn how outsourcing SEO for SaaS ( saas seo service) can help your business, along with its pros and cons.
Pros
1. Access to Expert Support
SaaS SEO is way different from regular SEO. This calls for a thorough knowledge of the product, buyer journey, funnel stages, technical SEO, B2B content strategy, customer challenges, and industry niches.
A generic agency won’t have these insights and won’t be able to offer quality results. They might provide great content to attract traffic, but they won’t be able to convert them.
On the other hand, if you outsource an experienced SaaS SEO Service, you get access to professionals who have mastered all the necessary skills for this industry.
They know the best practices to identify the bottom-of-funnel keywords that convert the best and craft feature and comparison pages to drive high-intent leads. They build backlinks from top tech publications and implement content clusters to enhance topical authority.
2. Cost Efficiency
Many assume that investing in an in-house SaaS SEO team costs less than outsourcing. They hesitate to pay an agency when they can’t retain those talents long-term. But the reality is different. From posting job ads and screening candidates to training talents, Everything demands time and money.
You would need to repeat this for an SEO strategist, a content writer/editor, a technical SEO expert, and a link-building specialist. To retain these talents, you would have to steadily offer them a salary and all benefits, even during the slow seasons.
On the other hand, outsourcing to a reputable SaaS SEO agency lets you access a team of experts immediately at a significantly lower price. You also wouldn’t have to pay them special benefits or overtime, or put extra effort into retaining them.
You can also scale up or down according to needs. You won’t have to pay the same for the slow ones as for the peak ones.
3. Quality Strategies and Faster Results
If you build a strong internal team, prepare to invest months in finding and training the right fit. However, outsourcing allows you to access quality experts in minutes. They have a robust strategy in place, the right tools, and an established system, eliminating the learning curve.
From product page optimization and keyword research to quality backlink acquisition and site audits, they know the best practices for everything.
4. Premium Tools and Resources
Expert-grade tools like Ahrefs and SEMrush are one of the secrets behind favorable SaaS SEO results. If you build an in-house team, you would need to pay for these technologies, adding to your costs.
Have a limited budget? You may need to invest in less expensive tools, which can compromise your SEO results. An outsourced agency, however, uses premium tools, but you won’t have to pay for subscription costs separately. This is because they spread the cost across multiple clients, making the price negligible for each. They conduct precise competitor research, keyword research, and performance tracking, and make well-informed decisions for SEO efforts.
5. More Focus on Core Competencies
By outsourcing SEO, you can focus on what you do best: product development and customer satisfaction. You can also identify hidden opportunities and gain a fresh Perspective to make your business truly unique. In-house SEO can distract you from these responsibilities.
6. Data-Driven Decision-Making
The success of your SEO strategies depends on whether you can evaluate the growth. Outsourced agencies that offer specialized SEO services for SaaS companies let you access measurable data. It lets you understand what works and what doesn’t.
They offer concise performance dashboards with clear insights regarding:
● The kind of content that results in more sign-ups and sales conversions.
● The features that push users toward trials.
● The keywords that drive the target audience and paying customers more.
Thus, you can stop guessing and invest more in effective strategies. You can stay within your budget while maximizing your revenue effortlessly.
7. Quick Content Publishing and Authority Building
A consistent stream of high-quality and helpful content publishing is the heart of a fruitful SaaS SEO effort. If you work in-house, you can only generate limited content. But by outsourcing to a SaaS SEO agency, you can produce content at a quicker pace. This is because they have extensive teams to produce content at a much higher scale.
This is ideal to rank higher on search engines in a shorter time, demonstrating the business’s expertise and attracting customers faster.
8. Quality Link-Building Opportunities
High-quality link building is essential for your SEO efforts. However, the tactics of in-house Teams often deliver slow results.
Outsourcing SaaS SEO is a wise choice as the agencies have long-standing connections with leading industry websites and publishers. This will help you attain better links faster. Thus, your site authority and trust with search engines grow quickly.
More Reading: Decoding the SaaS Business Model: An Emerging Digital Empire
Cons
1. Unfamiliarity with the Product
An outsourced agency works with multiple clients. They don’t know the complex technical features of your SaaS product as well as you do. If they don’t take time to understand them, the SEO efforts might not work.
However, this can be easily taken care of if you pick an agency that focuses on learning about your product. A clear concept will resolve this issue effectively.
2. Long-Term Dependence
If the agency offers comprehensive services and quality support, you might grow dependent on them. Later on, you won’t be able to sever ties if you want to build an in-house team. Otherwise, you will face challenges operating independently,
So, request all details and reports about their strategies from the beginning. Learn from them as they offer support to prepare for later.
3. Minimal Control
You have almost no control over outsourced SaaS SEO. If they don’t meet expectations or communicate regularly, it can get frustrating with missed deadlines, mismatched content, or poor backlinks. So, be clear about KPIs, report formats, and review requirements. The right agency will try to offer precisely what’s needed.
Closing Thoughts
Outsourcing a SaaS SEO team offers more pros than cons, making it a strategy worth trying. So, find the right agency and partner with them now.
