The demand for online news is increasing due to the ever-growing use of the Internet. People search online for anything they want to know. Therefore, news portals face strong competition for organic traffic. To succeed in the increasing competition, news portals must implement innovative strategies to bring unique traffic.
Have you also set up a news website and wondered how to attract more unique views or visitors? In this blog, we’ll discuss effective strategies for bringing unique traffic to a news portal.
Why Organic Traffic is Required for a News Portal?
Organic and unique traffic is necessary for news portals for the following reasons.
Organic Traffic is Unpaid
When a news portal attracts organic viewers, there is no need to invest in paid traffic. This saves the expenses of promoting a website. Additionally, when a news portal’s content ranks well in search engines, it attracts unique visitors automatically without any charge for new clicks.
Helps in Maintaining Ranking
With unique traffic, a news portal can survive longer in the search engine rankings. The website’s high quality can maintain its position in the search results and bring in more visits.
Builds Trust Among Users
Whenever people search for anything online, they are most likely to trust the organic results rather than the sponsored ones. Therefore, ranking higher in the search results without paying enhances a news portal’s credibility among the audience.
Helps in the Monetization of a News Website
When a news portal has high unique traffic, it attracts advertisers to place ads on the website. Such websites can also generate revenue from affiliate marketing by promoting affiliate links to visitors. Besides, more organic traffic assures approval from Google AdSense for the news portal.
Also Read: How to Make Money From a News Portal- 8 Best Methods
Strategies to Attract Unique Traffic to a News Portal
Adopt the following methods to attract unique visitors to a news website.
1. Publish Appealing Unique News Content
Effective content strategies are needed to bring unique traffic to a news portal. The content must be engaging and inviting. For this
- The content should be exclusive
- It must include a breaking news headline
- Write attractive headlines for the news content
- Additionally, the news report must be investigative with an in-depth analysis of the incident.
- Besides, the news should be factual and verified to build credibility and trust among the readers.
- Use captivating infographics, images, or videos.
- Publish interviews of celebrities and editorials to encourage visitors to interact in the comments section.
- Post content regularly to maintain steady growth in unique visits.
2. Leverage Search Engine Optimization Strategy
When publishers post optimized content on their news portals, it is crawled by the search engines to appear in the search results. Therefore, SEO methods are important to bring unique traffic to a news portal. For this
Use SEO Plugins on the News Website
SEO plugins like Google Site Kit and Rank Math optimize a website’s content before publishing. They help with keyword optimization, content readability, and SEO friendliness of news articles. Hence, these plugins can help news portal articles rank on Google and increase organic traffic.
Add relevant Keywords and Images.
Using relevant keywords in news articles makes the website content more recognizable by search engines. The portal’s content is shown at the front whenever a user searches for the appropriate keyword. Similarly, the use of images and alt text for the images plays an important role in making a news portal rank higher on Google.
Do you want to popularise your news portal using effective SEO methods? New Traffic Tail provides remarkable search engine optimization services at affordable prices. Contact Us now and get your deal!
Use Social Media Platforms
Social media is an inseparable part of modern society. Therefore, social media platforms can bring unique traffic to a news portal. For this
3. Use WhatsApp for Article Sharing
WhatsApp can be a valuable tool for a news website as it can boost unique visits. Generally, we use WhatsApp only for chatting. However, it can also be used to share the link to a news portal’s posts in all targeted groups so that unique targeted visitors can directly reach the article.
Suppose a publisher has 5 WhatsApp groups and each of these groups has about 200 members making it a total of 1000 people in all the groups. If 100 people from all these groups visit the news portal website, it will benefit the publisher greatly and boost his news portal website.
But remember not to post links every day or repeatedly. Journalists should promote their news websites in such a way that they can have consistent unique visits.
4. Mention People and Use Unique Hashtags on Twitter
Digital journalists must create official Twitter accounts for their news portals to reach targeted audiences. Publishers can share every link from their news portals on their accounts tagging and mentioning the influential people. Additionally, they can expand their content’s reach by using relevant and unique hashtags.
Besides, people with the same interests join groups on Twitter called Communities. So, publishers can also join communities of news enthusiasts and share their website links to increase unique traffic to a news portal.
5. Engage with Target Audience on Facebook
Facebook is another social media platform that can significantly help bring unique traffic to a news portal. First, digital reporters must create Facebook pages for their news websites and share articles daily on these pages. This is a great method of attracting new visitors to a website without spending money.
This process can be automated using WordPress plugins.
6. Share Articles on LinkedIn
Sharing articles and website links on LinkedIn is a powerful strategy to bring unique traffic to a news portal. Publishers must create company profiles for their news websites. They should connect with other journalists and people interested in news and media. Then, they can share their news articles with these people and bring new visits to their news portals.
Apart from pages, publishers can also create Facebook groups where they can post daily news updates from their websites. They can include links to read further so that group members can directly surf their news portals.
Publishers can also use LinkedIn ads to promote their news content.
7. Use Telegram to Bring Unique Traffic to a News Portal
Telegram is a powerful social media outlet that brings unique traffic to news portals. Journalists can reach a vast audience through Telegram channels and groups. They can share exclusive news update links from their websites on Telegram.
Additionally, publishers can use Telegram’s features such as polls and quizzes to engage people and encourage them to navigate their news portals. Telegram can help build a community of loyal news readers and direct traffic to a news portal.
8. Post Blogs and Answer Questions on Quora
Quora is a Q&A platform where people ask and answer relevant questions. Digital reporters can include links in their answers and blogs to bring unique traffic to a news portal.
For this, they must create a detailed profile on Quora. Then, reporters can find topics related to their news portal content. Write detailed insightful answers to the relevant questions and include links with them.
Share blog posts covering news portal content linking to the website for further reading. Keep posting content regularly to attract steady traffic to a news portal. Posting and answering about 4 to 5 questions daily can bring 100 to 500 unique visitors to the news portal.
9. Create a YouTube Channel to Promote a News Portal
Creating a YouTube channel named after a news portal can notably increase unique traffic to a news portal. Publishers must make videos showing daily news briefs that align with the news website’s content.
Additionally, journalists can upload interview videos or behind-the-scenes videos on their YouTube channels. In these videos, they can mention the news portal and encourage viewers to visit the website and read the news articles. Publishers must consistently post videos with news portal links in the description to build a regular audience.
Also Read: Social Media Marketing for the News Industry
10. Paid Advertising to Bring Unique Traffic to a News Portal
Journalists can bring unique traffic to a news portal through paid ads on various platforms. These platforms are
- Google AdWords
Publishers can run targeted ad campaigns to reach people interested in news and media. They can also monitor the campaign performance and change their strategy accordingly.
11. Send Email Newsletters to Users
Digital journalists can bring unique traffic to a news portal by sending newsletters to their subscribers. The content of the newsletter must be compelling with attention-grabbing headlines. Add “Read Further” prompt clicks that directly take the user to the news website. Publishers can send interest-specific content to the user. For example, some people can only be interested in sports-related news. Thus, they should get newsletters regarding sports news.
12. Integrate Product Promotion in News Articles
Journalists can introduce sponsored products through reviews or recommendations in their news portal content. This engages readers and captures the interest of future customers who search for it. Publishers can attract a larger audience and increase page visits by publishing in-depth review articles.
13. Link Videos in News Text
Videos are a great way to capture the attention of the readers. Also, including video content in a text news report makes content more compelling and easy to understand. Journalists can attract both readers and viewers using multimedia in their news portal content.
Besides, people share videos on social media platforms which can bring new unique traffic to a news portal.
14. Update Content in Different Categories
News portals must create distinct news categories such as sports and business. This will bring people with different interests to a news website. They can also easily find specific topics they are looking for. This approach helps increase the user experience hence enhancing the unique traffic to a news portal.
Additionally, content must be posted regularly because fresh content encourages readers to return to the portal. The content must include infographics, images, or videos to make it interesting.
Besides, publishers must keep updating the layout of their news portals for a better user experience on different devices. The layout design should also be easy to use for everyone.
Also Read: How To Get AdSense Approval for a News Portal
Final Thoughts
It is crucial to attract and retain new visitors for news portals in tough competition. Unique visits to a website help rank better on search engines. Therefore, journalists can use various methods to make their news portals stand out on the internet.
We hope you have learned about several efficient strategies to bring unique traffic to a news portal in this blog.
To learn more about our news portal development and digital marketing services write us at info@newtraffictail.com or call +91-9310464180
FAQs
Q1: What offline ways bring unique traffic to a news portal?
Journalists can host seminars and live programs to promote their news websites. Additionally, they can organize quiz shows or surveys to attract new visitors to their news portals.
Q2: Can I get help from a digital marketing company to bring unique traffic to a news portal?
Yes, a digital marketing agency has more expertise in driving organic traffic for a website. You can connect with a reliable digital marketing firm, like New Traffic Tail, that can produce better results in less time.
Q3: How often should I update content on a news portal?
Publish posts daily or every other day to keep traffic increasing. Regularly updating your content keeps the audience engaged and maintains unique visitor growth.
