Google has always provided the best for businesses and consumers. To its services, a new stepping stone is the Google Guarantee Program, which is beneficial for both local businesses and customers signing up for these business services.
If you are a business person looking to improve your online image, the Google guarantee is the best strategy to follow for promoting your business locally. On the other hand, if you have used a business service but are not satisfied, Google’s guarantee will pay you for your dissatisfaction.
Wondering how that’s even possible? Let’s get to know in detail about this latest update from Google.
In this blog, we’ll discuss what the Google guarantee program is and its other related aspects.
What is the Google guarantee?
Google allows businesses to register their services after clearing a robust security and verification process, according to their business location and category. For registering under the guarantee scheme, Google may ask for information regarding the business background, adequate licenses, and insurance documents.
What Does a Business Need to Register for the Google Guarantee Scheme?
Google’s guarantee program applies to businesses that are registered on Local Services Ads. To get verified for this, companies have to clear Google’s advanced screening process. It includes checking the background of the business and other required and valid documents. Once the business is verified, it gets the Google Guarantee badge next to its name on the local listings. The following are the requirements to advertise with local services ads.
- Identity verification documents
-
-
- Identity verification documents of the business owner
- Identity documents of the fieldworkers.
-
- Requirements for the background check
-
-
- Business background documents
- Owner background checking
- In the EMEA select countries only, businesses must have a verified Google business profile
-
- Requirements for business registration
-
- Business background checking
- A verified Google business profile
- Insurance Documentation
-
-
- A general liability insurance for the business
- A professional liability insurance for the business
- A verified Google business profile
-
- Licenses required for the local service ads
-
-
- A business license issued by the state or province
- The owner’s license is provided by the state or province
- A verified Google business profile
-
- Online reviews
-
- The business must have a verified Google Business profile with at least five reviews
How to Register for the Guarantee Program?
1. Create a Business Profile
First of all, the business must have a verified business profile according to its field and location. The profile should be registered on local service ads so that Google can control the business’s details, calls, messages, and ads.
For this, the business owners must create a Google account with their personal or company email addresses. Then, add the business on Google Maps and verify it. Finally, owners need to complete business checks and claim the verified business profile.
Click Here to learn more
2. Business Registration Verification
Once a business is registered, Google checks whether it fulfills the related legal requirements of the state or country. Businesses must upload their supporting valid business documents to get verified by Google without any hindrance. These business documents may vary according to the nation or location of the business.
3. Insurance and License Checking
Google asks business representatives to submit their insurance documents and licenses according to the business location and industry. Then, it verifies the validity of licenses owned by owners or managers and displays them on their business profiles.
Google has different guidelines for uploading these documents for distinct nations. Therefore, businesses must go through the terms before submitting their documents.
4. National Provider Identifier verification (For US only)
If an owner wants to register their business in the healthcare industry, they need National Provider Identifier (NPI) verification to run their ads. NPPES NPI Registry confirms the authenticity of the business along with Google.
5. Advanced Verification
Google performs advanced verification for some business categories to stop false businesses from running ads. For this, Google reviews the business’s Google Ads account data. Authorities may interview the business representatives to ensure their registration validity and find any uncertified activity.
6. Background Checking Process for the Business
The background checking process is different for distinct countries based on the location and kind of business. Google performs background checks on the business, its owner, and other workers related to the business.
-
What does Google check for?
In North America, this includes checking their identities and any kind of criminal records. The companies are checked for their legal history, whether they have received any judgments from state or federal courts.
-
Who performs the checks for the background?
Google collaborates with local partners to carry out background-checking procedures. This is kept private between the authorities and businesses. Additionally, companies can ask for information regarding processing time, appeals, or gather information. If a business holds a dedicated partner for background checks, it can appeal to local services for verification to compare the equivalency of the checking process. Then, Google will decide whether the suggested background-checking partner fulfills the Google requirements after reviewing the company’s request.
-
How does Google carry out background checks for a business?
Google partners provide a sufficient period for businesses to review their documents to determine whether they comply with state or country laws before beginning the checking process. Also, the checker makes sure that the business owner agrees with Google’s terms and conditions for the program. Additionally, the background check partner ensures that the associated people’s privacy is secure.
-
To whom does Google check to register a business for the guarantee program?
The authoritative person is entitled to a background check for a business; it could be the owner or the manager at the workplace. If the owner runs two businesses with the same name but at distinct places, the person needs to undergo background checks for the respective business categories for both locations.
Additionally, criminal records and identity checks are performed for all business owners. For a relevant business category, all the associated people, including employees, vendors, or other service providers who deal with customers directly, will also perform a background check involving criminal and identity verification.
Finally, Google provides a guaranteed badge if the business passes the screening process with Local Services Ads.
How is the Google Guarantee Program Beneficial for Businesses?
The guarantee program helps businesses in the following ways.
Increases credibility among consumers
When a business applies for the scheme, it has to go through an extensive verification procedure by Google. If it fulfills all the requirements, a Google guarantee badge is added next to its name on the Google listings. This enhances the reliability and trust among the service users.
Improved online visibility
When a business holds the verification badge, Google lists it among the top service providers in the listings. Whenever a user searches for the relevant keywords, the business appears in the top search results. Ultimately, users find that the business easily boosts its online presence.
Higher number of conversions
Google ensures a company’s credibility by adding it to the guarantee program. Hence, people find it more trustworthy and have confidence in the business. This attracts more customers, leading to an increased number of leads and conversions.
Uniqueness among rivals
Owners can differentiate their businesses from the industry by registering through local service ads. This makes them stand out among their competitors by adding uniqueness to their business profile.
How Does Google’s Guarantee Program Help Users?
For a consumer, the Google guarantee ensures the reliability of the registered business by providing it a Google guarantee icon that is visible whenever a person books its services. However, customers can benefit from this program only if they reserve the services via local service ads. In case of bookings made through telephone or business websites do not entitle the consumer to any reimbursement guarantee.
However, in the United States only, a business can be confirmed through a voice search on Google Home or Google Assistant. Then, if the user contacts the searched business through the device, they get Google’s guaranteed protection.
How Does the Guarantee Program Work?
When a consumer is dissatisfied with the services provided by a verified business, they can request Google to be compensated for the loss or disappointment. Then, Google will decide whether to refund the customer or not, and this decision is entirely based on Google’s preference and judgment.
For the investigation process, Google can contact the business as well as the customer to have the complete details regarding the issue and to reach a satisfactory decision. Google considers its Google’s guarantee terms and conditions; therefore, in many cases, customers can be repaid for their complaints against the business services.
Google’s Guarantee: Benefitting both the Business and the Customer
All in all, the Google guarantee program is highly effective for businesses by improving their online image and visibility and making it reachable to prospective customers. On the other hand, it can prove to be a boon for consumers in case of any fraud or loss while using a verified business’s services.
We hope Google keeps on bringing new opportunities for service providers as well as users in the future.
Whether you are an entrepreneur or a customer, don’t forget to take advantage of Google’s guarantee scheme.
Additional Readings from New Traffic Tail
World’s Best Business Opportunity in Network Marketing
Top 14 IT Companies in Chandigarh (2025)
Top 16 Reliable E-commerce MLM Companies in India
FAQs
Q1: What happens if a business does not clear the checking process?
Businesses that do not pass the screening procedure can fix the errors and reapply after thirty days of being disqualified. However, if they are rejected for the second time, they further need to wait for 180 days.
Q2: How does the guarantee program work for a customer?
Consumers are required to request compensation for their dissatisfaction. Then, Google verifies its loss by contacting the business and customers. The final decision is made by Google, which is completely based on its investigation and terms.
Q3: What does a consumer need to request reimbursement under the Google guarantee?
Service users must submit a request within thirty days of using a service. Along with this, they must attach the receipt depicting the paid amount and the business name. Google may ask for additional documents to prove the business’s fault or its loss.
