Predictive Analytics in PPC Campaigns: Leveraging Machine Learning to Identify High-Intent Audiences and Optimize Ad Spend
Predictive analytics forecasts future outcomes using historical data, statistical algorithms, and machine learning. This involves analyzing past campaign performance (clicks, conversions, spend, etc.) to predict which keywords, ads, and audiences will work best in digital marketing and PPC. These predictions use machine learning (ML), a subset of AI, to “learn” patterns in large datasets without … Read more