Have you ever found a purely informative news video annoying?
That is not something you experienced alone. Often, people find some videos annoying due to loud sound effects or darkness!
These are signs of a poorly edited video, which not only irks the viewer but also turns them hostile towards your portal. Running a news portal without the right video editing services could be one of the worst decisions for you. When you are running a news portal, you have to consider factors like sound, colour, and the entire look. You have to check whether the video complements your YouTube channel or not.
A news portal craves for visual content. As per research, 70% people have a strong inclination to learn about the incident through visual content. This makes us realise how important it is to get impeccable news portal video editing services.
Let’s find out why you need news portal video editing services and what you should consider while finding the right company for you.
Why is it important for your news portal?
Amplifies Visual Appeal
Consider a raw news video with no explanation of the incident; events are unfolding monotonously. Will it have good visual appeal? The answer is no! To augment the visual appeal of a video, you need proper cutting, sequencing, and colour correction of the video. It should have voice-overs explaining the incident, smooth transitions, and no extra noise. All these factors come together to enhance the visual appeal of your video. The skilled news portal development team can make these changes and turn your raw footage into an informative and engaging visual experience.
Manages Pace, tone, and mood
You can set the tone, mood, and pace of a video by using the right elements. For example, if you want to post a clip on social media and make it look funny, an editor can cleverly add fun elements like memes or emoticons to induce the desired tone. It should be done subtly without making it look like a funny YouTube video.
Similarly, reporting of riots or political matters needs the right background music, subtle yet impactful sound effects, and the right gradience. For an ad, you might require loud music and a bright colour palette. This is the paralanguage of the video that has to be managed with utmost caution.
Delivers the message perfectly
A finely edited video holds more potential than raw footage to deliver the message correctly. A raw video might contain real details of the incident, but it will also have unnecessary soundsthat needs to be trimmed. It could also be the case that people might deduce wrong information due to that noise. Here, video editing comes to save you.
You can add a clear explanation of the incident with important scenes. The viewer will not only understand the context but will also become a loyal visitor if your news portal video editing services are top-notch, and your delivered him the right content.
Improves Engagement
A perfectly edited video promises engagement. We discussed other things like colours, tone, sound effects, and fonts. Yes, everything matters, but there is one more thing that no editor can afford to miss- Developing an interesting beginning! In today’s scenario, attention span is significantly reduced,d and capturing attention within a few seconds is the real task. If you did so, there are 72% chance that viewers are going to watch your video.
Along with right cuts and transitions, an editor should know the knack of capturing engagement without making it look like an attempt to do the same.
Improves Reputation
If you want to position yourself as the best news portal, you have to work on the brand identity. By getting the right news portal video editing services, you can make your videos look professional and catchy without being loud. It improves the reputation of your brand. People tend to associate fonts, colours, and tones with different brands.
By consistently using similar colours and fonts, you can imprint brand identity in the minds of visitors. Also, including logos and watermarks would prevent your videos from getting copied unethically.
Apart from editing services, you should also curate a news portal introduction video that would enhance professionalism to a great extent.
Develops narrative
Video editing helps shape a story by turning raw clips into a smooth and meaningful narrative. Editors arrange scenes in the right order so the story flows naturally and keeps the viewer engaged. The well-trimmed shots carefully control the pace and highlight important moments. Also, adding B-rolls and cutaways gives more context and depth to the visuals. By making thoughtful choices of shots and transitions, editors bring out emotions, strengthen the storyline, and make the message clear and impactful.
Adaptability Across Other Mediums
The best thing about a well-crafted video is that it can be used across multiple platforms like Instagram, YouTube, X, or Tv screens. It will expand your reach as one video can be used for multiple platforms, even without making significant changes. You might have to watch the duration of the video, as Instagram, X, or LinkedIn prefers short videos,s while you can post long-form videos on YouTube.
How is AI infused with Video Editing?
Artificial Intelligence(AI) has revolutionised news video editing as it is not just a post-production thing, it is a real-time automation process styled for breaking news or immediate distribution. As we know, social media is an important tool for news portals. By using rapid editing, you can efficiently create and post content on social media.
Here are the core uses of AI in rapid news editing:
- AI clipping: You don’t have to cut important clips manually, as AI can automatically detect such moments and distribute these clips immediately.
- Platform Adaptation: With rapid editing, you don’t have to worry about reframing your videos for different social media platforms, as it can edit videos in different aspect ratios in one click.
- Transcript-based Editing: There is AI Software like Descript that allows you to edit the text of a transcript generated during the interview in minutes.
- Immediate Distribution: Most of these software are cloud-based that allows editors to publish content immediately across different social media applications and broadcast systems.
- Automatic Cleanup: It will remove filler words or long pauses automatically to make your video smooth and fast-paced.
AI tools for Rapid Editing
It is advisable to get professional services, but if you know the knack of using AI, here are some amazing tools that you can try for real-time news editing.
- CapCut
- Veed.io
- Visla
- WaveSpeedAI
- Kapwing
- Opus Clip
Factors to Consider While Choosing Services for You
- Speed of Delivery: When a company chooses to deliver services to a news portal, they have to be lightning fast. Be clear about your daily requirements and seal the deal accordingly. A news video is relevant only for one day.
- Technical Prowess: To learn about the technical proficiency of the team, you can ask for testimonials and check client reviews. If they suit you as well, hire them.
- Accuracy: At the post-production editing stage, spelling mistakes or sometimes fact checking is also required. The company is capable enough to check facts and integrate them with the video at the last minute.
- Price: You should know the market price before finalising a news portal development company. Negotiate if they are charging an unreasonable amount for the services that you could get at lower prices from other companies.
- Security: When you collaborate with a team, you share your details, working style, and other information with them. It is their responsibility to keep sensitive details confidential.
News Portal Video editing services
These are some important aspects of video editing after production.
Trimming Unwanted Footage
The unwanted footage makes users uninterested. We help you by trimming unwanted parts of the video at the discretion of the client.
Changing the pace and mood of the video
From style to mood, everything matters in a news video. New Traffic Tail provides these services and makes changes as per the client’s requirements.
Adding Filters and Transitions
Adding the latest transitions, filters, or memes can improve the engagement of your videos. A news video should be both attractive and informative.
Making textual changes
Subtitles, logo, and captions should be added to a news video to make it complete, and 7k does that smoothly.
Bonus Points
- Go for the team that maintains transparency right from the beginning.
- You can also ask for stock videos or stock music from the team providing news video editing services.
- Get animated logos for your news portal as they are trending.
- Often, news website development and editing companies have ready-made templates; you can ask for the same.
- Don’t pay more than the market price; you can get the best services at the right prices.
Conclusion
With the right video editing skills, you can transform raw footage into an engaging news video. If your videos are edited correctly, with pauses, sound effects, or even memes at the right duration, it adds a lot to the reputation of your news portal. Your video should be informative, engaging, and convincing.
If you are also running a news portal and need just the right news portal video editing services for you, New Traffic Tail does it all without burning a hole in your pocket.
More Readings :
How to Make Money From a News Portal- 8 Best Methods to Get Monetized
Comprehensive Guide: How to Manage Multiple Reporters in a News Portal CMS?
41+ Popular Features For News Portal Development Services in Uttar Pradesh
FAQs
Q1- Do you add voiceovers and music?
Along with news website development, we also add voiceovers and music to your videos at affordable prices. We understand how important it is to maintain the sound quality for clear delivery of the information.
Q2- What should be the length of my introduction video?
Ideally, a news portal introduction video should be 3 minutes long. A 3-minute video is suggested as you get enough time to talk about your services, and viewers don’t lose attention.
Q3- What is going to be the format of my videos?
The most commonly used formats of the videos include MP4, MOV, WMV, AVI, AVCHD, FLV, F4V, SWF, MKV, MPEG-2, WEBM, or HTML5. New Traffic Tail provides the video in all the above-mentioned videos.
- It adds to the reputation of the news portal.
- It allows you to retarget your audience by placing cookies in their web browser.
- It improves traffic to your news portal and social media.
Q4- Differentiate between motion 3d animation and graphics?
Although the terms motion graphics and animation are often treated as the same, they differ in practice. Motion graphics mainly involve giving movement to static design elements such as text, symbols, or visual layouts. Animation is a wider concept that refers to the illusion of movement created by displaying a series of still images in a continuous sequence. When this movement is produced digitally, it is known as 3D animation, in which computer-generated objects appear to exist and move within a three-dimensional space.
