India is renowned for its diversity, and a key aspect is that it continually embraces new opportunities for growth and development. The direct selling market is growing, and it reached 15000 crores in 2023.
The sales anticipated for the year 2025 are around 64,500 crores.. So, if you are planning to start a direct selling company or join an existing one, you’re in the right place.
Before we begin with the list of the top direct selling companies in India, let’s know about the direct selling business.
What is a direct selling company?
As the name suggests, in a direct selling business model, products or services are sold to consumers outside of traditional retail shops. These are distributors who affiliate with a direct selling company but work independently.
In this business model, middlemen like wholesalers or retailers are eliminated, and products are sold directly to the customer.
Types of Direct Selling Model
Single-level marketing
In the single-level marketing type, a consultant or direct seller buys products directly from the manufacturer and sells them to the customer. They are not formal employees of the company, which is why they are paid commissions and bonuses and not salaries.
Multi-Level Marketing
In Multi-level marketing, the distributor can make money both by selling products and building a team of new sellers. The new seller can make money in the same way. This is how a chain or network of sellers is constructed.
Now, the next question arises: how can you join such companies?
Let’s get the answer.
How can you join a direct selling company in India?
- The first step is to choose the right company. (We have covered you for this; by the end of this article, you’ll get tips to choose the right company for you.)
- Now navigate the company’s website and register yourself as a consultant or independent distributor.
- Fill in all the required details to start with that company.
- Now buy your initial product kit and learn about the selling process.
- Some companies train independent sellers when people are new to the industry. If your company does, join the session and hone your selling skills.
How can you start a direct selling company in India?
Here are some steps you need to follow to start a direct selling company in India:
- Start by researching other companies and learning about their products.
- Study their compensation plans, understand the business model before you get started.
- Once you understand the business model, start planning for your business.
- Define your interests and goals, and a clear path to achieve them.
- Choose your products. I would recommend that you go for a product line that suits your interests.
- Curate a business plan that includes details about team building, product range and targets.
- Register your business and get the required licenses.
- Your company should adhere to all the relevant laws.
- Now you are ready to function. Start by building your customer base using social media platforms.
- Contact influencers, offer free samples, and try building meaningful relationships.
- Once you get loyal customers, your business will start flourishing.
Benefits of Direct Selling Companies
We already talked about numbers, let’s have a glance at other advantages of direct selling companies:
- Low-risk business opportunity
- Working at your own pace
- Work arrangements are not tight
- You can make good money through different bonuses and commissions
- Network building
- Companies enjoy fast feedback
- Overhead costs aren’t high
- Direct relationship with customers is possible.
List of Top 16 Government-Approved Direct Selling Companies in India
Now let’s talk about the top 16 direct selling companies in India that you can join or explore if you want to start your own direct selling company in India.
1. Hindustan Unilever Limited
Hindustan Unilever Limited is a direct selling company in India that is a household name. Even today, only a few brands have managed to achieve this milestone. It was founded in 1931 and has a large range of products.
In 2020, the company joined hands with GSK Customer Healthcare, which added products like Boost and Horlicks to their product list.
Products
- Beauty and well-being products
- Personal Care products
- Ice creams
- Nutritional Products
- Home Care Products
Compensation Plan
- Commission and Bonuses
- Leadership Rewards
- Direct distribution
Rating
4.1/ 5
2. Mi Lifestyle Marketing
Mi Lifestyle Marketing was started in 2013 with a wide range of products. In 2024, the company earned a revenue of 1170 Cr. They are dealing in more than 200 products, and some of their products are even approved by the Ministry of AYUSH.
They are also offering free coupons on different products.
Products
- Agrocare
- Healthcare
- Personal Care
- Home care
Compensation Plan
- Sales Commissions
- Team Building Rewards
- Performance-based Income
- Bonuses
Rating
3.5/ 5
3. IMC
International Marketing Corporation is a young company born in 2017 and is one of the leading direct selling company in India. They are committed to providing the best customer and distributor experience.
With their innovative products, they are now planning to cross the borders. It has worked hard to gain customers’ trust, so we can say that this makes it a lucrative option for newbies.
Products
- Healthcare
- Personal Care
- Home care products
Compensation Plan
- Retail Profit
- Commission and Bonuses
- Group Retail Incentive
Ratings
4/ 5
4. Amway
Amway is the best direct selling company in India. It was founded in 1998, and since then, it has built a strong customer base in India. It is known for quality products at affordable prices.
If you are planning to join the company, the starter kit would cost you around $62, while the annual kit would cost you around $35.
Products
- Personal care
- Homecare products
- Skincare
- Nutritional supplements
Compensation Plan
- Bonuses
- Retail Margin
- Direct Distribution Income
Ratings
4.1/ 5
5. DXN
DXN has a large customer base in 180+ countries, but it is not too old. It was founded in 1993 in Malaysia. It has a lucrative compensation plan, and its presence in multiple countries offers you secure domestic and international access.
Products
- Food and Drink (They offer Ganoderma-based coffee)
- Ayurvedic Medicine
- Health Supplements
- Home Living Products
- Cosmetics
- Personal care products
Compensation
- Direct Selling
- Other incentives
Rating
3.3/ 5
6. Vorwerk
Vorwerk is a 100-year-old company known for its kitchen appliances and vacuum cleaners. They offer exceptional services by sending representatives to show appliances. They offer high-quality products and customised services. Germany is known for its high-quality technical products. So, you can rely on the quality of their products.
Products
- Kobold Vacuum Cleaner (primary product)
- Other kitchen appliances
- Thermomix Kitchen System
- Robotic Lawnmowers
Compensation Plan
- Party Plan Payment Structure
- Other rewards
Ratings
3.4/ 5
7. Herbalife
Herbalife entered the Indian space in 1999. The company has built its reputation with their quality products and great customer experience.
They also provide training and support for their consultants or distributors. It means they understand the value of the people associated with them.
Their starter kit is quite affordable. It costs $92.
Products
- Skincare products
- Protein bars
- Nutritional supplements
Compensation Plan
- Retail Profits
- Royalty Overrides
- Other Incentives
Ratings
3.6/ 5
8. Asclepius Wellness
Asclepius Wellness is a new company founded in the year 2014. The company was started by an experienced business professional, and this is reflected in their work. Their products are innovative, and they are known for being ethical towards customers, distributors, and direct sellers.
Products
- Beauty and Hair Care
- Health Care
- Nutritional Supplements
Compensation Plan
- Sales Points
- Direct Selling
- Team Building
Ratings
3.9/ 5
9. Eazyways
Eazyways was founded in the year 2001 with a goal of influencing the lives of people who are looking for work opportunities. Over the years, the company has worked on its management and compensation plan to make things smoother for direct sellers and other employees.
They aim to make people aware of the health problems that are often ignored. This is why I find it the most convincing direct selling company in India.
Product
- Healthcare products
- Beauty products
- Ayurvedic and herbal products
Compensation Plan
- Retail profits
- Bonuses
- Additional incentives based on performance
- Overrides on sales
Rating
4.3/ 5
10. Keva Kaipo Industries
Keva Kaipo Industries was founded in 2020. From food and beverages to common disease medicines, the company deals in a wide range of products. They are known for innovation and offering problem-centric solutions. It is an ISO certified company, so you can trust the quality of their products.
Product
- Home care
- Beauty and Wellness
- Food
- Agriculture
- Personal Care
Compensation Plan
- Direct Sales
- Team incentives
- Loyalty and Royalty Income
- Commissions and Bonuses
Rating
3.1/ 5
11. Atomy
Atomy was founded in the year 2009 in South Korea and entered the Indian market in the year 2020. The company offers exceptionally amazing products at competitive prices. Their well-known product is “HemoHIM Plus”. Along with this supplement, they deal in the following products as well:
Products
- Health Supplements
- Skincare and Cosmetics
- Nutritional products
- Home Living Products
- Foodstuffs and dietary supplements
Compensation Plan
- Retail Profits
- Commission Overrides
- Performance-based Rewards
- Other incentives through travel and other programs
Rating
3.2/ 5
12. Safe Shop
The loveliest thing about the company is its vision- We are a people’s company: By the people, for the people, of the people.
Safe Shop is a leading direct selling company in India for household products and utensils. The company started with a goal of transforming lives by providing them with secure earning sources for a better future.
In 2024, the company generated a revenue of 537 crores, which is a great number.
Products
- Educational materials
- Ayurveda Products
- Utensils
- Spiritual Items
- Personal care
- Food products
- Household items
Compensation Plan
- Direct Selling
- Downline sales commission
- Other incentives
Rating
4.3/ 5
13. 4Life
4Life is known for being a research-oriented company, but its products are a little expensive. It is a good company for distributors as it offers Loyalty Program Benefits and cashbacks. Apart from that, they claim a satisfaction guarantee, and if you are not satisfied, they give 30 30-day money-back guarantee.
Products
- Health drinks
- Nutritional supplements
- Herbal supplements
- Support and wellness capsules/ tablets
Compensation Plan
- Bonus
- Commissions
- Loyalty Points
- Performance-based incentives
Ratings
3.5/ 5
14. Altos Enterprises Ltd
Altos Enterprises started small in 2000 and is currently dealing in 250+ products. It is an ISO certified company and has received the “Pride of Country” award for its extraordinary products. They have a huge belief in teamwork, and they make sure that their employees or direct sellers don’t experience discomfort from the company’s side.
The company boasts customer retention of 99.98% owing to its exceptional services.
Products
- Vitamin supplements
- Ayurvedic Medicines
- Health drinks
- Dietary Supplements
- Personal care products
- Fragrances
- Skincare products
- Garments
- Home care products
- Agricultural and veterinary-related products
Compensation Plan
- Personal Purchase Incentives for distributors
- Team building bonus
- Leadership royalty
- Other incentives
Rating
4.3/ 5
15. QNET
QNET is known for diversity in its product line. It is an old direct selling company in India that is making sales cross-border as well. They started with the goal of providing valuable products to consumers and employment opportunities for the unemployed section of society.
Products
- Wellness products
- Energy products
- Lifestyle products like Watches
Compensation Plan
- Retail Profits
- Commissions
- Rank Advancement Bonus
- Other Incentives
- Sales Incentives
Ratings
3.8/ 5
16. Indusviva Health Sciences
What makes a business the best among its competitors? The answer is impeccable customer service and good-quality products. Indusviva Health Sciences is a company that delivers quality services at an affordable price.
They are equally concerned for their distributors as they keep evolving their compensation plan so that joinees at every level can earn commissions through sales.
Their products are based on “Advanced Ayurveda”, and they use ingredients like Salacia Reticulata.
Products
- Ayurvedic supplements
- Ayurvedic Wellness Products
Well-known products
iPulse, iSlim, iCare, iCoffee, iGlow, and iDwell.
Compensation plan
- Direct sales
- Commission from team sales
- Bonuses
- Other performance-based awards
Rating
4/5
17. Naswiz
Naswiz is famous for its affordable garments and high-quality food products. Their initial kit is a little expensive, but you will not go wrong with this company. The company was founded in 2019 and is experiencing exceptional growth.
Well-Known Products
- Naswiz Honey
- Naswiz Arhar Dal
- Naswiz Jeans
- Naswiz t-shirts
Products
- Food products
- Edible oil
- Garments
- Herbal products
Compensation Plan
- Retail Profits
- Sales Incentives
- Bonus
Rating
3.6/ 5
18. SmartValue Products and Services Ltd
SmartValue Products and Services was founded in 2001 and is known for its exceptional distributor training service. The company invests in product quality and people. Along with home care and personal care products, they deal in accessories. I won’t be exaggerating by calling it one of the best direct selling companies in India for consultants.
Product
- Health care
- Personal care
- Home care
Compensation Plan
- Commission
- Team-based bonuses
Rating
4.3 /5
Tips for You
Consider these tips before selecting a direct selling company in India:
- Explore multiple companies, I would suggest comparing at least 6 direct selling company in India before joining.
- Research about its stability and longevity.
- Learn about their compensation plan.
- Check for reviews on other sites like Glassdoor.
- Know thoroughly about the company’s financial health.
- Learn about the quality of their products and services.
- Understand their training and support plans.
- Also, learn about their return policies.
Conclusion
The direct selling business is offering work opportunities to those who are unemployed and unskilled. Sometimes people refrain from joining such companies as they are scared of potential scams. But the Government is addressing the concerns of parties by releasing guidelines for direct selling companies in India.
By joining the industry, you will have access to lucrative opportunities for your career growth.
Do let us know which company you liked the most!
Key Takeaways
- Choose a company whose products and services suit your interests.
- Start a direct selling business only if you are truly passionate about it.
- Before starting a company, join an existing company to understand the business pattern.
- Also, I want you to know direct selling business is not a scam.
FAQs
Q1- What is IDSA?
IDSA stands for Indian Direct Selling Association. It is an autonomous, self-regulatory body that regulates the direct selling industry by promoting ethical conduct.
Q2- Which is India’s No. 1 direct selling company?
Currently, Amway is the top direct selling company in India.
Q3- Why should I start a direct selling company in India?
Here are 6 good reasons to start a direct selling company in India:
- Lower investment compared to traditional businesses
- Financial Freedom
- No location boundaries
- Complete control over sales and the process
- Fast growth and market penetration
- You can develop business skills.
Q4- Are MLM and direct selling companies the same thing?
No, Multi-level marketing and direct selling are not the same thing. People often get confused between the two, as both models eliminate middlemen. But there is a difference; network marketing is about hiring people to expand the network, but that is not the case with the direct selling business model. Also, some companies run an amalgamated form of direct selling business model.
